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Landsvirkjun is a state owned energy company and plays an important role within society. We are committed to providing information to the public and to creating a platform for the views and interests of those affected, by creating a forum for discussion. We want to help the public to familiarise themselves with our operations.

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Communication policy

Landsvirkjun's policy on communication with stakeholders is the pillar that our other company policies rest on. We attach great importance to our communication policy and enforce it in all our Company projects.

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Our policy on communication is to encourage unity and support via open and clear communication with stakeholders

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We are committed to achieving widespread consensus on the balance between environmental, social and profitability issues in our operations. The Company seeks to contribute to the sustainable development of society; it is a leader in environmental matters and is committed to social responsibility. The Company fulfils external requirements, government laws and regulations, and other requirements made with regard to its operations.

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Open meetings

Landsvirkjun holds a number of open meetings every year to share information on its operations. The issues discussed are varied and call for open communication with stakeholders all over the country. Landsvirkjun held four, well attended, open meetings this year where the public were able to familiarise themselves with our operations.

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Landsvirkjun holds an a so called ´Annual Meeting´ every year. The meeting focuses on various policy development aspects of the business as well as its performance in the last year. Specific matters, which are of particular interest, are also introduced. The aim of these meetings is to promote informative communication on the Company‘s operations.

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Tourist interest in renewable energy

Gallup conducted a questionnaire for Landsvirkjun this year, the results of which strongly indicate the positive attitude of foreign tourists towards renewable energy production in Iceland. According to the survey, 97% of foreign visitors had a positive view of renewable energy in the country. The study was conducted online and there were 1,014 participants.

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Positive impact on the experience of Icelandic nature

Three out of four, or 75%, believed that renewable energy would have a positive effect on how they experience Icelandic nature. One percent believed it would have a negative impact on the experience. Almost half of the respondents, or 46%, expressed an interest in visiting the Visitor Centres at the power stations during their next visit to the country, and 37% felt that increasing renewable energy sources would increase the likelihood that they would visit the country again. Approximately 93% of the respondents had noticed energy production from renewable energy sources during their visit.

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Successful cooperation

The collaboration between the energy industry and the tourism industry has been successful so far. The access and facilities provided by energy projects have often been positive for tourism and the construction of power stations and connected operations has often proved popular with tourists. A good example is the Blue Lagoon, the Mývatn Nature Baths, the Hellisheiði Geothermal Power Plant, the energy exhibition in Reykjanes and Landsvirkjun’s visitor centres in Ljósafoss, Búrfell, Krafla and the Kárahnjúkar Dam.

These visits from foreign visitors provide revenue each year which is likely to increase in the years to come. The results of the Gallup questionnaire showed that almost half of the respondents would be likely to visit the visitor centres, at geothermal or hydropower stations, during their next visit. Clear opportunities exist in energy-related tourism in the coming years.

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“The Gallup survey confirms claims that Iceland's image is interwoven with renewable energy production. Iceland is a land of green energy in the eyes of tourists, who are impressed by the fact that all of our energy production is sourced by renewable means.”

Hörður Arnarson, Landsvirkjun's CEO

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The Gallup Poll indicates a strong interest amongst travellers towards renewable energy. Approximately 97% of visitors were positive towards renewable energy and nearly 46% of them expressed an interest in visiting the visitor centres at power stations during their next visit to the country. The photograph shows Landsvirkjun's billboard at the airport terminal.

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Over 30,000 tourists visited us

This summer, as in previous years, Landsvirkjun opened its power stations to visitors interested in the Company's operations and electricity generation from renewable sources. Guests were welcomed at Ljósafoss and Krafla and a guided tour of the Kárahnjúkar Dam was also offered.

Over 30,000 thousand people visited Landsvirkjun’s visitor centres and the Hálslón Dam. Most of these visited the Krafla area or more than 14,200 thousand people. Nearly 13,900 people visited the Ljósafoss Visitor Centre and 800 people enjoyed a guided tour of Kárahnjúkar.

The Energy Exhibition at Ljósafoss first opened in the summer of 2015 and won the gold medal in the prestigious international Red Dot Awards in the category of information design as well as the gold medal in the category of digital design at the European Design Awards.

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Get to know Landsvirkjun on the web

Landsvirkjun provides important information on the Company's website in both Icelandic and English. In 2016, approx. 85,000 visited the Company website. Facebook followers increased by 29%- to a total of 3,488. Landsvirkjun shared 90 entries on Facebook and received 14,400 "likes". The Company is also on Twitter and Instagram.

Landsvirkjun has in recent years published both annual and environmental reports but these reports have only been published digitally since 2014. The goal is to increase public access to the annual accounts of the Company and to promote effective disclosure of its activities. In 2016, nearly 3,000 readers viewed the Annual Report and page views numbered over 15,500. The Environmental Report was viewed by approx. 1,300 and there were nearly 10,000 page views.

The Annual and Environmental Reports are available to all interested parties, who can also acquaint themselves with the Company at Landsvirkjun.com or on our Facebook page, Twitter and Instagram.

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Digital Environmental Impact Assessment (EIA) of the Búrfell Wind Farm

Wind energy is a new option in Iceland and the EIA carried out for the Búrfell Wind Farm was therefore the first of its kind in the country. The assessment was presented in a new and modern way to enable stakeholders, professional organisations and the public to study the project at a level where they could still have an impact on its progress. A summary was also provided in plain English (non-tech report) in addition to the traditional report and a presentation of maps in web-based form was also prepared to help the public to familiarise themselves with the project online.

Digital Environmental Impact Assessment (EIA) of the Búrfell Wind Farm

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The digital EIA of the Búrfell Wind Farm was awarded the prestigious Digital Communications Awards in two categories and was also nominated for the Icelandic Web Awards and the International European Excellence Awards.