Landsvirkjun's policy on communication with stakeholders is the pillar that our other company policies rest on. We attach great importance to our communication policy and enforce it in all our Company projects.
Our policy on communication is to encourage unity and support via open and clear communication with stakeholders
Landsvirkjun holds a number of open meetings every year to share information on its operations. The issues discussed are varied and call for open communication with stakeholders all over the country. Landsvirkjun held four, well attended, open meetings this year where the public were able to familiarise themselves with our operations.
Landsvirkjun holds an a so called ´Annual Meeting´ every year. The meeting focuses on various policy development aspects of the business as well as its performance in the last year. Specific matters, which are of particular interest, are also introduced. The aim of these meetings is to promote informative communication on the Company‘s operations.
Tourist interest in renewable energy
Gallup conducted a questionnaire for Landsvirkjun this year, the results of which strongly indicate the positive attitude of foreign tourists towards renewable energy production in Iceland. According to the survey, 97% of foreign visitors had a positive view of renewable energy in the country. The study was conducted online and there were 1,014 participants.
Positive impact on the experience of Icelandic nature
Three out of four, or 75%, believed that renewable energy would have a positive effect on how they experience Icelandic nature. One percent believed it would have a negative impact on the experience. Almost half of the respondents, or 46%, expressed an interest in visiting the Visitor Centres at the power stations during their next visit to the country, and 37% felt that increasing renewable energy sources would increase the likelihood that they would visit the country again. Approximately 93% of the respondents had noticed energy production from renewable energy sources during their visit.
“The Gallup survey confirms claims that Iceland's image is interwoven with renewable energy production. Iceland is a land of green energy in the eyes of tourists, who are impressed by the fact that all of our energy production is sourced by renewable means.”
Hörður Arnarson, Landsvirkjun's CEO
The Gallup Poll indicates a strong interest amongst travellers towards renewable energy. Approximately 97% of visitors were positive towards renewable energy and nearly 46% of them expressed an interest in visiting the visitor centres at power stations during their next visit to the country. The photograph shows Landsvirkjun's billboard at the airport terminal.
Get to know Landsvirkjun on the web
Landsvirkjun provides important information on the Company's website in both Icelandic and English. In 2016, approx. 85,000 visited the Company website. Facebook followers increased by 29%- to a total of 3,488. Landsvirkjun shared 90 entries on Facebook and received 14,400 "likes". The Company is also on Twitter and Instagram.
Landsvirkjun has in recent years published both annual and environmental reports but these reports have only been published digitally since 2014. The goal is to increase public access to the annual accounts of the Company and to promote effective disclosure of its activities. In 2016, nearly 3,000 readers viewed the Annual Report and page views numbered over 15,500. The Environmental Report was viewed by approx. 1,300 and there were nearly 10,000 page views.
Digital Environmental Impact Assessment (EIA) of the Búrfell Wind Farm
Wind energy is a new option in Iceland and the EIA carried out for the Búrfell Wind Farm was therefore the first of its kind in the country. The assessment was presented in a new and modern way to enable stakeholders, professional organisations and the public to study the project at a level where they could still have an impact on its progress. A summary was also provided in plain English (non-tech report) in addition to the traditional report and a presentation of maps in web-based form was also prepared to help the public to familiarise themselves with the project online.
The digital EIA of the Búrfell Wind Farm was awarded the prestigious Digital Communications Awards in two categories and was also nominated for the Icelandic Web Awards and the International European Excellence Awards.